Simon Case: AI will destroy jobs, but there's a silver lining that could save your career

In case you haven't noticed, the advertising and creative industries are on the cusp of a seismic shift driven by the rapid advancement of artificial intelligence (AI) technologies. As our special report notes, AI is already regularly used in studios up and down the land for things like ideation and brainstorming. But is this only the start? Could AI be about to completely replace illustrators, designers, and other creatives? Simon Case, creative director at strategic consulting firm Chromatic

Tebo Mpanza on why the future of branding is young, agile and authentic

In today's rapidly evolving world, traditional approaches to branding and design are struggling to keep up with the pace of cultural change. Creatives who came up through the era of print design are now faced with a world of TikTok, Temu, and live-streamed shopping on Twitch. For older hands, this can all get a bit scary. Another challenging truth is that the older you get, the greater the age gap becomes between you and your audience. We've all spent the last ten years talking about Gen Z: tho

Desert bloom: how COUR designed Suki Waterhouse's magical Coachella set

Founded in 1999, Coachella has grown in size and stature to become America's answer to the Glastonbury Festival in the UK. It's held every spring in the California Desert and is known for delivering mesmerising shows that transcend the boundaries of traditional concerts and are live-streamed around the world. That makes it a huge influence on popular culture and the music industry worldwide and creates a unique experience for everyone lucky enough to attend. With the stakes so high, every artis

"Firefly 3.0 is changing the art of photography… and it shouldn't scare you" says Adobe's Zeke Koch

Generative AI has quickly emerged as one of the most transformative and controversial technologies of our era. For photographers and photo editors, the implications are profound. Will it just make our jobs easier? Or will it replace them altogether? At the center of this unfolding revolution / disruption / total calamity (delete as appropriate) is Adobe's Firefly, a groundbreaking generative AI model now baked directly into Creative Cloud apps such as Photoshop. You might have ignored Firefly

Treatment Studio's less-is-more look makes John Mayer gig a night to remember

Rising to pop success in the early 2000s with songs like Your Body Is a Wonderland and Waiting on the World to Change, John Mayer is one of the most successful singer-songwriters of his generation. His fanbase has grown over the decades in terms of both size and enthusiasm and this week, he sold out two shows at London's O2 arena. But for this tour, the beloved singer – who blends pop with blues-rock influences – wanted to do something different and strip everything back. No backing band. No h